{"id":10259,"date":"2025-10-20T10:13:47","date_gmt":"2025-10-20T10:13:47","guid":{"rendered":"https:\/\/myaffiliates.com\/?p=10259"},"modified":"2025-10-24T11:30:49","modified_gmt":"2025-10-24T11:30:49","slug":"myaffiliates-scaling-tech-with-trust-as-core","status":"publish","type":"post","link":"https:\/\/myaffiliates.com\/myaffiliates-scaling-tech-with-trust-as-core\/","title":{"rendered":"MyAffiliates: Scaling tech with trust as core"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn” css=”” text_direction=”default”]\n
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In the sixth part of this year\u2019s winner interview series, we spoke to Clemence Dujardin, CEO at MyAffiliates, about the company\u2019s journey from its modest beginnings in Australia to now leading the market share in iGaming, and why it positions trust as the core of its tech-led growth.<\/p>\n

Entering the iGaming landscape in 2008, Clemence Dujardin is well versed in all sectors of the space, having held roles from supporting a poker company to spearheading an operator\u2019s affiliate programme and managing casino affiliate sites.<\/p>\n

Over four years of moving between jobs, Dujardin gradually realised that building the bridge between operators and affiliates was her true career passion. In 2012, she joined MyAffiliates, this year\u2019s iGBA Best Affiliate Management Platform winner, as general manager, helping to shape the business\u2019s key projects.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Seeing the company as the perfect fit, her job-hopping came to an end. She has now been with MyAffiliates for over a decade, rising to the C-suite.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I\u2019ve been lucky to work alongside a team that\u2019s just as focused on building something solid and reliable for the long run. I joined initially to help shape the commercial and client side of the business. But as we grew, so did my role. Today, I lead the company as Group CEO, and I\u2019ve been lucky to work alongside a team that\u2019s just as focused on building something solid and reliable for the long run.\u201d<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Building from the Ground Up<\/h2>\n

Founded by veteran product owner Steven Harris, who had already developed similar solutions for other industries, MyAffiliates was born in 2007 in Brisbane, Australia. With strong expertise in technology architecture, system automation and affiliate tracking systems, Harris set out to create a robust platform tailored for the gaming industry to help operators grapple with the growing complexity of managing affiliate programmes at scale.<\/p>\n

Slowly yet steadily, the business hit major milestones in the following decade, growing into a fully fledged tracking platform used by some of the industry\u2019s biggest names. From welcoming its first client in 2009, the company had onboarded 100 customers by 2018 and set up a modern office in Malta.<\/p>\n

According to\u00a0StatsDrone research<\/a> backed by data from a sample of 1,100 affiliate programmes, MyAffiliates had become the most commonly used non-proprietary affiliate marketing software in 2024, representing 16% of market share.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“We’ve always prioritised product integrity and real relationships, which has helped us navigate those growing pains.” – Clemence Dujardin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Now serving over 300 clients across continents, the business is in rapid growth. But scaling has not been without its hurdles. Dujardin points out the top three challenges she has encountered, including: \u201cbalancing innovation with stability, adapting to regulatory changes and managing client expectations across very different markets. But we\u2019ve always prioritised product integrity and real relationships, which has helped us navigate those growing pains.\u201d<\/p>\n

Trust-first Growth<\/h2>\n

At the heart of MyAffiliates\u2019 growth has been a focus on trust. While the company\u2019s direct clients are operators, affiliates are the ones using the platform on a daily basis. Believing that \u201ctrust starts with listening\u201d, Dujardin and her team place affiliates\u2019 feedback as their top priority, shaping how they approach product design and service delivery.<\/p>\n

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\u201cWhether it\u2019s a big feature idea or just a small UI improvement, we take it seriously. Every suggestion goes through internal review, and if it makes sense, we build it,\u201d Dujardin explains. \u201cFeedback isn\u2019t just part of the process for us; it drives how we evolve the product. It\u2019s how we make sure we\u2019re building something that actually solves problems. Trust isn\u2019t about one feature. It\u2019s about consistently delivering a tool people can depend on.” – Clemence Dujardin, CEO at MyAffiliates<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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That trust has built a virtuous cycle. Affiliates consistently recommend the platform, which in turn drives more operators to adopt it. \u201cAffiliates refer to us constantly, and that\u2019s probably the strongest indicator that we\u2019re doing something right. For us, trust isn\u2019t about one feature. It\u2019s about consistently delivering a tool people can depend on,\u201d Dujardin adds.<\/p>\n

Boosting Performance with AI<\/h2>\n

One of the company\u2019s most recent innovations is BoostBox, an AI-powered tool \u201cbuilt to simplify how operators share updates with affiliates\u201d by tackling some of the longstanding pain points in the sector, such as delays in information access, time-consuming research, content inconsistencies and resource limitations. By centralising resources and making them accessible at the touch of a button, the company claims BoostBox reduces support queries by as much as 40% while giving affiliates the ability to produce faster and more consistent promotional material.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Our most recent addition is BoostBox, a tool we built to simplify how operators share updates with affiliates.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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For affiliates, the upgrade is expected to help them stay competitive with a sharper focus, taking results to a new level. \u201cAffiliates can instantly access the latest brand assets, bonuses and promos, which helps them stay accurate and on-brand without having to dig through endless emails,\u201d Dujardin explains.<\/p>\n

On the operator side, it means teams spend less time fielding repetitive requests and more time focusing on high-level initiatives. \u201cIt cuts down dramatically on manual updates and repeated questions, freeing up teams to focus on more strategic work. It\u2019s practical, efficient, and scalable \u2013 exactly how we like to build,\u201d she adds.<\/p>\n

Recognition and What Comes Next<\/h2>\n

This year, MyAffiliates won Best Affiliate Management Platform at the iGB Affiliate Awards \u2013 the first time the category has been introduced. For the team, taking home the prize at the first attempt was both a \u201cproud moment\u201d and a strong signal to the market.<\/p>\n

\u201c(The win) validates all the work, discussions and improvements that have gone into the product over the years,\u201d Dujardin says. \u201cWe\u2019re not trying to be the flashiest solution on the market. We want to be the most solid and reliable one. This award reinforces that our direction is the right one. And it gives us more fuel to keep pushing forward. We\u2019re not trying to be the flashiest solution on the market. We want to be the most solid and reliable one.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Looking ahead, Dujardin points out that the company\u2019s roadmap is \u201cfocused on real improvements\u201d, developing client-centric features rather than pushing out just \u201cbells and whistles\u201d. Promisingly, she sees a \u201csteady stream\u201d of clients migrating from other platforms, usually after being recommended by affiliates and operators.<\/p>\n

\u201cGrowth is important, but we\u2019re not chasing it at the expense of quality. We\u2019d rather scale smart, keeping the flexibility and responsiveness that\u2019s always set us apart,\u201d she adds.<\/p>\n

For Dujardin, who is soon reaching her 13-year benchmark at MyAffiliates, the journey has been extremely rewarding. It is perhaps less about climbing the career ladder and more about trust, innovation and building a product that benefits an entire business ecosystem \u2013 commitments she will carry forward to the company\u2019s future.<\/p>\n

Watch the MyAffiliates team’s reaction to being crowned Best Affiliate Management Platform at the 2025 iGB Affiliate Awards below:<\/p>\n